Pemasaran Olimpiade Musim Panas 2020

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Pemasaran Olimpiade Musim Panas 2020 adalah kampanye jangka panjang yang dimulai ketika Tokyo memenangkan penawarannya untuk menjadi tuan rumah Olimpiade pada tahun 2013.

Simbol[sunting | sunting sumber]

Lambang[sunting | sunting sumber]

Lambang resmi Olimpiade Musim Panas dan Paralimpiade 2020

Lambang resmi untuk Olimpiade dan Paralimpiade 2020 diresmikan pada 25 April 2016; dirancang oleh Asao Tokolo, yang memenangkan kontes desain nasional, berbentuk cincin dalam pola kotak-kotak berwarna nila. Desain ini dimaksudkan untuk "mengekspresikan keanggunan halus dan kecanggihan yang mencontohkan Jepang".[1] Desain kotak-kotak menyerupai pola yang disebut ichimatsu moyo yang populer selama zaman Edo di Jepang dari tahun 1603 hingga 1867.[2] Desainnya menggantikan lambang sebelumnya yang telah dihapus karena tuduhan bahwa itu menjiplak logo dari Théâtre de Liège di Belgia.[butuh rujukan]

Slogan[sunting | sunting sumber]

Slogan penawaran Tokyo adalah Discover Tomorrow (Jepang: 未来（あした）をつかもう). Sementara ashita secara harfiah berarti 'besok', itu sengaja dieja sebagai mirai 'masa depan'.[3]

Slogan resmi untuk Pesta Olahraga Tokyo 2020, United By Emotion (Jepang: 感動による団結), diresmikan pada 17 Februari 2020.

Maskot[sunting | sunting sumber]

Artikel utama: Miraitowa dan Someity

Komite Penyelenggara Tokyo 2020 mulai menerima pengajuan untuk maskot resmi Olimpiade dari 1 hingga 14 Agustus 2017. Sebanyak 2.042 entri diterima.[4] Tiga entri terpilih diumumkan di Sekolah Dasar Kakezuka pada 7 Desember 2017. Sebuah jajak pendapat kemudian dilakukan antara 11 Desember 2017 dan 22 Februari 2018 untuk memilih entri pemenang, dengan setiap kelas sekolah dasar yang berpartisipasi mengalokasikan satu suara.[5][6] Hasil diumumkan pada 28 Februari 2018. Pemenangnya adalah pasangan calon A ciptaan Ryo Taniguchi yang memperoleh 109.041 suara, disusul pasangan B Kana Yano 61.423 suara dan pasangan C Sanae Akimoto dengan 35.291 suara. Miraitowa adalah sosok dengan pola kotak-kotak biru yang terinspirasi oleh logo resmi Olimpiade, yang memiliki pesona kuno dan inovasi baru yang dikombinasikan dengan kekuatan khusus teleportasi instan. Baik Miraitowa maupun Someity ditunjuk oleh Panitia Penyelenggara pada 22 Juli 2018.[7]

Permainan video[sunting | sunting sumber]

Sega mendapatkan kembali hak untuk memproduksi permainan video berdasarkan Olimpiade, setelah hak untuk tahun 2018 dipegang oleh Ubisoft.[8] Sega telah mengembangkan permainan berlisensi resmi untuk berbagai platform sejak Olimpiade Musim Panas 2008, terutama seri Mario & Sonic.[9]

Pada Sega Fest 2019, Sega mengumumkan mereka akan merilis empat judul yang akan mengambil tempat pada Olimpiade 2020:[10][11]

Mario & Sonic at the Olympic Games Tokyo 2020 di Switch dirilis pada 5 November 2019 di seluruh dunia. Olympic Games Tokyo 2020 - The Official Video Game dirilis pada 24 Juli 2019 untuk PlayStation 4 dan Nintendo Switch di Asia Timur, sedangkan tanggal rilis untuk wilayah lainnya adalah 22 Juni. Sonic At The Olympic Games - Tokyo 2020 dirilis untuk perangkat seluler pada 6 Mei 2020. Permainan arkade keluar pada tahun 2020.

Dalam permainan Konami, eBaseball Powerful Pro Yakyuu 2020, permainan ini mencakup "Mode Olimpiade Tokyo 2020" di mana pemain dapat bermain di Fukushima Azuma Baseball Stadium dan Stadion Yokohama dengan pencitraan merek Tokyo 2020.[12]

[sunting | sunting sumber]

Pada 2015 total sponsor untuk Olimpiade 2020 mencapai sekitar $1,3 miliar, membuat rekor Olimpiade (Olimpiade Musim Panas 2008 di Beijing menarik $1,2 miliar).[13]

[sunting | sunting sumber]

Sponsor Olimpiade Musim Panas 2020 [14]
Mitra Olimpiade Seluruh Dunia
Mitra Emas
Mitra Resmi
Sponsor dan Pemasok Resmi

Lihat pula[sunting | sunting sumber]

Referensi[sunting | sunting sumber]

  1. ^ "Checkered pattern by artist Tokolo chosen as logo for 2020 Tokyo Olympics". Japan Times. 25 April 2016. Diarsipkan dari versi asliAkses gratis dibatasi (uji coba), biasanya perlu berlangganan tanggal 25 April 2016. Diakses tanggal 25 April 2016. 
  2. ^ "Tokyo 2020 Logos". Tokyo 2020. The Tokyo Organising Committee of the Olympic and Paralympic Games. Diarsipkan dari versi asli tanggal 24 July 2021. Diakses tanggal 27 July 2021. 
  3. ^ "国際スローガン "Discover Tomorrow" 並びにルックプログラムを発表" [Tokyo Extends an Invitation to "Discover Tomorrow" through 2020 Bid Campaign]. The Tokyo Organising Committee of the Olympic and Paralympic Games (dalam bahasa Jepang). 19 July 2012. Diakses tanggal 23 February 2019. 
  4. ^ "Tokyo 2020 Games Mascots". Diarsipkan dari versi asli tanggal 8 September 2017. Diakses tanggal 7 September 2017. 
  5. ^ "2020 Tokyo Olympic organizers begin soliciting mascot ideas". The Japan Times. 1 August 2017. Diarsipkan dari versi asli tanggal 8 September 2017. Diakses tanggal 7 September 2017. 
  6. ^ "Tokyo 2020 lets children choose mascots from 3 finalists". NBC Sports. 7 December 2017. Diarsipkan dari versi asli tanggal 19 February 2018. Diakses tanggal 17 February 2018. 
  7. ^ "10th Meeting of the Mascot Selection Panel" (Siaran pers). Tokyo Organising Committee of the Olympic and Paralympic Games. 30 May 2018. Diarsipkan dari versi asli tanggal 18 June 2018. Diakses tanggal 30 May 2018. 
  8. ^ Fuller, Alex. "Star Ocean: Anamnesis Shutting Down in November, SQEX-UBIA's Million Arthur Arcana Blood and Star Ocean Anamnesis are the official game of the Seoul-Tokyo 2020 Campaign in Japan". RPGamer. Diakses tanggal 7 August 2019. 
  9. ^ Makuch, Eddie (27 October 2016). "Sega Making Video Games for 2020 Summer Olympics". GameSpot. Diarsipkan dari versi asli tanggal 8 July 2018. Diakses tanggal 8 July 2018. 
  10. ^ Brian, N. E. (30 March 2019). "SEGA shows off its upcoming 2020 DJM2000G-GJSAG and the 2020 Summer Olympics games in new video". Nintendo Everything. Diakses tanggal 30 March 2019. 
  11. ^ "SEGA Announces Mario & Sonic At The Olympic Games Tokyo 2020 For Switch & Arcades". Kotaku. Diakses tanggal 31 March 2019. 
  12. ^ "パワプロ 2020｜eBASEBALLパワフルプロ野球2020公式サイト｜モード｜KONAMI" (dalam bahasa Jepang). Diakses tanggal 27 August 2020. 
  13. ^ Fukase, Atsuko (15 April 2015). "2020 Tokyo Olympics Attract Record Sponsorship". The Wall Street Journal Japan Real Time. Diarsipkan dari versi asli tanggal 11 December 2015. Diakses tanggal 16 April 2015. 
  14. ^ "Sponsors of the 2020 SOP". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  15. ^ "Tokyo 2020 Appoints Asahi Breweries as a Gold Partner of the 2020 Olympic and Paralympic Games". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  16. ^ "ASICS Becomes Tokyo 2020's Tenth Gold Partner". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  17. ^ "Canon announced as Tokyo 2020's latest Gold Partner, official "Still Cameras and Desktop Reprographic Hardware" provider". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  18. ^ "Tokyo 2020 Appoints JX Nippon Oil & Energy as a Gold Partner". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  19. ^ "Fujitsu becomes Tokyo 2020 Gold Partner in the "Data Centre Hardware" category". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  20. ^ "Tokyo 2020 Welcomes LIXIL as its Fifteenth Gold Partner". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  21. ^ "Meiji Becomes Tokyo 2020's Fourteenth Gold Partner". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  22. ^ "Mitsui Fudosan Becomes Tokyo 2020's Thirteenth Gold Partner". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  23. ^ a b "Mizuho and SMFG join Tokyo 2020 Gold Partner Programme". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  24. ^ "NEC selected as Tokyo 2020 Gold Partner in the categories of "Specialist Public Safety Equipment & Software" and "Network Equipment"". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  25. ^ "Nippon Life Insurance becomes Tokyo 2020 Gold Partner". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  26. ^ "Tokyo 2020 Appoints NTT as the First Gold Partner of the 2020 Olympic and Paralympic Games". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  27. ^ "Nomura selected as Tokyo 2020 Gold Partner in the category "Securities"". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  28. ^ "Tokio Marine & Nichido Announced as a Tokyo 2020 Gold Partner". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  29. ^ "Tokyo 2020 Welcomes airweave inc. as an Official Partner". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  30. ^ "Tokyo 2020 Welcomes Ajinomoto Co., Inc. as an Official Partner". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  31. ^ a b "ANA and JAL Become Tokyo 2020's First Official Partners". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  32. ^ a b "Tokyo 2020 Welcomes SECOM and ALSOK as Official Partners". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  33. ^ a b c d e "Four Leading National Newspapers Become Tokyo 2020 Official Partners". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  34. ^ "Tokyo 2020 Welcomes Cisco Systems G.K. as an Official Partner". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  35. ^ a b "Tokyo 2020 Welcomes Dai Nippon Printing Co., Ltd. And Toppan Printing Co., Ltd. as Tokyo 2020 Official Partners". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  36. ^ a b "Tokyo 2020 Welcomes Daiwa House Industry Co., Ltd. as a Tokyo 2020 Official Partner". 
  37. ^ "Tokyo 2020 Welcomes Earth Chemical Co., Ltd. as an Official Partner". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  38. ^ "Tokyo 2020 Welcomes Hisamitsu Pharmaceutical Co., Inc. as an Official Partner". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  39. ^ a b "Tokyo 2020 Welcomes NAA–MYIA Corporation and Japan Airport Terminal as Official Partners". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  40. ^ "Tokyo 2020 Announces Japan Post Holdings as an Official Partner". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  41. ^ a b c "Tokyo 2020 Welcomes Three Travel Companies as Official Partners". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  42. ^ a b "Tokyo 2020 Welcomes Two Railway Companies as Official Partners". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  43. ^ "Tokyo 2020 Welcomes Kikkoman Corporation as an Official Partner". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  44. ^ "Tokyo 2020 Welcomes Mitsubishi Electric as an Official Partner". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  45. ^ "Tokyo 2020 Welcomes Kikkoman Corporation as an Official Partner". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  46. ^ "Tokyo 2020 Welcomes Recruit Holdings Co., Ltd. as a Tokyo 2020 Official Partner". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  47. ^ a b "Tokyo 2020 Welcomes Sankei Shimbun and Hokkaido Shimbun Press as Official Supporters". The Tokyo Organising Committee of the Olympic and Paralympic Games. [pranala nonaktif permanen]
  48. ^ "Tokyo 2020 Announces Tokyo Gas as an Official Partner". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  49. ^ "Tokyo 2020 Welcomes TOTO as an Official Partner". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  50. ^ "Yamato Holdings Becomes a Tokyo 2020 Official Partner". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  51. ^ "Tokyo 2020 Welcomes Aggreko Events Services Japan Ltd. as an Official Supporter". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  52. ^ "Google Japan G.K. as Official Supporter". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  53. ^ "Tokyo 2020 Welcomes AOKI Holdings Inc. as an Official Supporter". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  54. ^ "Tokyo 2020 Welcomes The Boston Consulting Group K.K. as an Official Supporter". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  55. ^ "Tokyo 2020 Welcomes ECC Co., Ltd. as an Official Supporter". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  56. ^ "Tokyo 2020 Welcomes EY Japan Co., Ltd. as an Official Supporter". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  57. ^ "Tokyo 2020 Welcomes Kadokawa Future Publishing as Official Supporter". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  58. ^ "Tokyo 2020 Welcomes KOKUYO Co., Ltd. as an Official Supporter". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  59. ^ "Tokyo 2020 Welcomes Marudai Food as an Official Supporter". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  60. ^ "Tokyo 2020 Welcomes Morisawa Inc. as an Official Supporter". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  61. ^ "Tokyo 2020 Welcomes Nomura Co., Ltd. as an Official Supporter". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  62. ^ "Tokyo 2020 Welcomes Park24 Co., Ltd. as an Official Supporter". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  63. ^ "Tokyo 2020 Welcomes Pasona Group Inc. as an Official Supporter". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  64. ^ "Tokyo 2020 Welcomes Shimizu Corporation as an Official Supporter". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  65. ^ "Tokyo 2020 Welcomes TANAKA HOLDINGS as Official Supporter". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  66. ^ "Tokyo 2020 welcomes TECHNOGYM as Official Supporter". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  67. ^ "Tokyo 2020 Welcomes TOBU TOWER SKYTREE CO., LTD. as Official Supporter". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
  68. ^ "Yahoo! Japan Corporation as Official Supporter". The Tokyo Organising Committee of the Olympic and Paralympic Games. 
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