OYO Rooms

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OYO
OYO Rooms (logo).png
Jenis usahaPrivate
Didirikan2013; 8 tahun lalu (2013)
MarkasGurugram, Haryana, India
Wilayah operasiIndia, Malaysia, Nepal, China, Indonesia
PendiriRitesh Agarwal
SektorHotel Murah
Pendapatan2,400 Crores (2016)[1]
Pendapatan bersihIncrease −325 crore (US$−46 juta) (2016)[1]
Situs webwww.oyorooms.com
StatusOnline

OYO Rooms, umumnya dikenal sebagai OYO, adalah jaringan layanan perhotelan dan hotel hemat di India [2]. Didirikan pada 2013 oleh Ritesh Agarwal dan sejak itu berkembang menjadi sekitar 8.500 hotel di kota-kota di India, Malaysia, Nepal, Tiongkok, dan Indonesia [3][4][5][6].

Produk dan layanan[sunting | sunting sumber]

OYO Rooms memiliki beberapa produk.

  • OYO Townhouse[7] yang dipromosikan sebagai hotel lingkungan berada di segmen menengah berupa akomodasi ekonomi premium.
  • OYO Home, yang diklaim OYO sebagai Sistem Manajemen Rumah perdesaan India[8][9]
  • OYO Vacation Homes
  • SilverKey, diluncurkan pada bulan April 2018, melayani kebutuhan perjalanan bisnis[10][11]
  • Palette[12][13]
  • Collection O[14][15]
  • OYO LIFE, penyewaan rumah yang dikelola penuh untuk jangka panjang.[16][17]

Referensi[sunting | sunting sumber]

  1. ^ a b "Oyo Financial". Business Standard. Diakses tanggal 28 February 2018. 
  2. ^ Dhar, M. (2016). Brand Shastra: Use the power of marketing to transform your life. Penguin Books Limited. hlm. pt129. ISBN 978-93-86057-21-1. Diakses tanggal January 27, 2018. 
  3. ^ "More room at the top". Fortune India. Diakses tanggal 2018-09-06. 
  4. ^ "At 21, He's the Mind Behind Multi-Million Dollar Start-Up OYO". Diakses tanggal 2015-08-25. 
  5. ^ "OYO Rooms Goes International; Launches In Malaysia". Diakses tanggal 2016-01-12. 
  6. ^ India, Press Trust of (2017-04-27). "OYO expands international presence with hotel launch in Nepal". Business Standard India. Diakses tanggal 2017-05-26. 
  7. ^ "Budget hotel chain OYO launches OYO Townhouse". The Economic Times. 24 January 2017. 
  8. ^ Bhattacharya, Ananya (21 September 2017). "In trying to be the Indian Airbnb, OYO may be turning too cumbersome". Quartz Media. 
  9. ^ "Unlocking Homes for Great Holiday Experiences". OYO Rooms. 15 September 2017. 
  10. ^ "OYO to scale up its SilverKey hotels portfolio to 19 cities across India". The Economic Times. 3 April 2019. 
  11. ^ "OYO plans big focus on serviced apartments for corporate clients". Business Standard. 18 April 2018. 
  12. ^ "Oyo forays into leisure segment with Palette Resorts". The Times of India. 30 August 2018. 
  13. ^ "OYO forays into upper-end leisure resorts category; launches Palette Resorts". The Economic Times. 30 August 2018. 
  14. ^ "OYO woos biz travellers with Collection O; ups investment". Deccan Chronicle. 13 March 2019. 
  15. ^ "OYO's Collection O Hotels reaches milestone 175 buildings in 3 months". Asian News International. 13 July 2019. 
  16. ^ "Why OYO Life is betting big on the co-living market in India". The News Minute. 9 May 2019. 
  17. ^ "Oyo looks to enter student housing and co-working, to expand co-living segments". The Economic Times. 6 May 2019.