OYO Rooms: Perbedaan antara revisi

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'''OYO Rooms''', umumnya dikenal sebagai '''OYO''', adalah jaringan layanan perhotelan dan hotel hemat di India <ref>{{cite book | last=Dhar | first=M. | title=Brand Shastra: Use the power of marketing to transform your life | publisher=Penguin Books Limited | year=2016 | isbn=978-93-86057-21-1 | url=https://books.google.com/books?id=4YM_DAAAQBAJ&pg=PT129 | access-date=January 27, 2018 | page=pt129}}</ref>. Didirikan pada 2013 oleh Ritesh Agarwal dan sejak itu berkembang menjadi lebih dari 8.500 hotel di 230 kota di India, Malaysia, Nepal, Cina, dan Indonesia <ref>{{Cite web|title= More room at the top|url = https://www.fortuneindia.com/venture/more-room-at-the-top/101637|work= [[Fortune (magazine)|Fortune]] India| accessdate = 2018-09-06}}</ref><ref>{{Cite web|title = At 21, He's the Mind Behind Multi-Million Dollar Start-Up OYO|url = http://www.ndtv.com/people/at-21-hes-the-mind-behind-multi-million-dollar-start-up-oyo-1204353|accessdate = 2015-08-25}}</ref><ref>{{Cite web|title = OYO Rooms Goes International; Launches In Malaysia|url = https://inc42.com/flash-feed/oyo-rooms-launches-operations-in-malaysia/|accessdate = 2016-01-12}}</ref><ref>{{Cite news|url=http://www.business-standard.com/article/companies/oyo-expands-international-presence-with-hotel-launch-in-nepal-117042700475_1.html|title=OYO expands international presence with hotel launch in Nepal|last=India|first=Press Trust of|date=2017-04-27|work=Business Standard India|access-date=2017-05-26}}</ref>.
'''OYO Rooms''', umumnya dikenal sebagai '''OYO''', adalah jaringan layanan perhotelan dan hotel hemat di India <ref>{{cite book | last=Dhar | first=M. | title=Brand Shastra: Use the power of marketing to transform your life | publisher=Penguin Books Limited | year=2016 | isbn=978-93-86057-21-1 | url=https://books.google.com/books?id=4YM_DAAAQBAJ&pg=PT129 | access-date=January 27, 2018 | page=pt129}}</ref>. Didirikan pada 2013 oleh Ritesh Agarwal dan sejak itu berkembang menjadi sekitar 8.500 hotel di kota-kota di India, Malaysia, Nepal, Tiongkok, dan Indonesia <ref>{{Cite web|title= More room at the top|url = https://www.fortuneindia.com/venture/more-room-at-the-top/101637|work= [[Fortune (magazine)|Fortune]] India| accessdate = 2018-09-06}}</ref><ref>{{Cite web|title = At 21, He's the Mind Behind Multi-Million Dollar Start-Up OYO|url = http://www.ndtv.com/people/at-21-hes-the-mind-behind-multi-million-dollar-start-up-oyo-1204353|accessdate = 2015-08-25}}</ref><ref>{{Cite web|title = OYO Rooms Goes International; Launches In Malaysia|url = https://inc42.com/flash-feed/oyo-rooms-launches-operations-in-malaysia/|accessdate = 2016-01-12}}</ref><ref>{{Cite news|url=http://www.business-standard.com/article/companies/oyo-expands-international-presence-with-hotel-launch-in-nepal-117042700475_1.html|title=OYO expands international presence with hotel launch in Nepal|last=India|first=Press Trust of|date=2017-04-27|work=Business Standard India|access-date=2017-05-26}}</ref>.
== Produk dan Layanan ==
== Produk dan layanan ==
OYO Rooms memiliki beberapa produk.
OYO Rooms, OYO Hotels & Homes saat ini memiliki pendekatan multi-merek dengan penawaran yang disesuaikan untuk perubahan kebutuhan pelancong saat ini. Ini termasuk,
* '''OYO Townhouse'''<ref>{{Cite news | url=https://economictimes.indiatimes.com/small-biz/startups/oyo-launches-oyo-townhouse/articleshow/56756602.cms | title=Budget hotel chain OYO launches OYO Townhouse | work=[[The Economic Times]] | date=24 January 2017}}</ref> yang dipromosikan karena hotel lingkungan berada di segmen menengah yang ditargetkan untuk para wisatawan milenial yang menginginkan akomodasi ekonomi premium.
* OYO Townhouse<ref>{{Cite news | url=https://economictimes.indiatimes.com/small-biz/startups/oyo-launches-oyo-townhouse/articleshow/56756602.cms | title=Budget hotel chain OYO launches OYO Townhouse | work=[[The Economic Times]] | date=24 January 2017}}</ref> yang dipromosikan sebagai hotel lingkungan berada di segmen menengah berupa akomodasi ekonomi premium.
* '''OYO Home''', yang diklaim OYO adalah Sistem Manajemen Rumah perdesaan India yang menawarkan rumah-rumah pribadi di berbagai lokasi dan sepenuhnya dikelola oleh OYO.<ref>{{Cite news| url=https://qz.com/1077354/oyo-rooms-wants-to-build-an-airbnb-for-india-that-does-more-than-what-airbnb-does/ | title=In trying to be the Indian Airbnb, OYO may be turning too cumbersome | last=Bhattacharya| first=Ananya |work=[[Quartz Media]] | date=21 September 2017}}</ref><ref>{{Cite news | url=https://www.oyorooms.com/officialoyoblog/2017/09/15/oyo-home-unlocking-and-managing-homes-to-create-high-quality-spaces-for-our-guests-2 | title=Unlocking Homes for Great Holiday Experiences | work=OYO Rooms | date=15 September 2017}}</ref>
* OYO Home, yang diklaim OYO sebagai Sistem Manajemen Rumah perdesaan India<ref>{{Cite news| url=https://qz.com/1077354/oyo-rooms-wants-to-build-an-airbnb-for-india-that-does-more-than-what-airbnb-does/ | title=In trying to be the Indian Airbnb, OYO may be turning too cumbersome | last=Bhattacharya| first=Ananya |work=[[Quartz Media]] | date=21 September 2017}}</ref><ref>{{Cite news | url=https://www.oyorooms.com/officialoyoblog/2017/09/15/oyo-home-unlocking-and-managing-homes-to-create-high-quality-spaces-for-our-guests-2 | title=Unlocking Homes for Great Holiday Experiences | work=OYO Rooms | date=15 September 2017}}</ref>
* OYO Vacation Homes
* '''OYO Vacation Homes''' yang mengidentifikasi dirinya sebagai merek rumah liburan terbesar ke-3 di dunia dengan merek manajemen persewaan liburan Belvilla<ref>{{Cite news | url=https://techcrunch.com/2019/05/01/airbnb-backed-oyo-moves-into-europe-acquires-leisure-from-axel-springer-for-415m/ | title=Airbnb-backed OYO moves into Europe, buys Leisure Group from Axel Springer for $415M | work=[[TechCrunch]] | date=1 May 2019}}</ref>, Danland<ref>{{Cite news | url=https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/oyo-to-acquire-amsterdam-based-vacation-rental-company-leisure-group/articleshow/69129470.cms | title=OYO to acquire Amsterdam based vacation rental company @Leisure Group | work=[[The Economic Times]] | date=2 May 2019}}</ref>, dan DanCenter<ref>{{Cite news | url=https://techcrunch.com/2019/08/14/oyo-vacation-rental-europe/ | title=Oyo to invest $335M in vacation rental business in Europe push | work=[[TechCrunch]] | date=14 August 2019}}</ref> bersama dengan Traum-Ferienwohnungen yang berbasis di Jerman.
* '''SilverKey''' diluncurkan pada bulan April 2018, melayani kebutuhan para pelancong bisnis yang melakukan perjalanan bisnis untuk jangka waktu pendek atau panjang.<ref>{{Cite news | url=https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/oyo-to-scale-up-its-silverkey-hotels-portfolio-to-19-cities-across-india/articleshow/68698845.cms | title=OYO to scale up its SilverKey hotels portfolio to 19 cities across India | work=[[The Economic Times]] | date=3 April 2019}}</ref><ref>{{Cite news | url=https://www.business-standard.com/article/companies/oyo-plans-big-focus-on-serviced-apartments-for-corporate-clients-118041800353_1.html | title=OYO plans big focus on serviced apartments for corporate clients | work=[[Business Standard]] | date=18 April 2018}}</ref>
* SilverKey, diluncurkan pada bulan April 2018, melayani kebutuhan perjalanan bisnis<ref>{{Cite news | url=https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/oyo-to-scale-up-its-silverkey-hotels-portfolio-to-19-cities-across-india/articleshow/68698845.cms | title=OYO to scale up its SilverKey hotels portfolio to 19 cities across India | work=[[The Economic Times]] | date=3 April 2019}}</ref><ref>{{Cite news | url=https://www.business-standard.com/article/companies/oyo-plans-big-focus-on-serviced-apartments-for-corporate-clients-118041800353_1.html | title=OYO plans big focus on serviced apartments for corporate clients | work=[[Business Standard]] | date=18 April 2018}}</ref>
* '''Palette''' menawarkan staycation yang dikuratori dengan sempurna bagi mereka yang mencari pengalaman intuitif dengan harga kompetitif, kategori resor liburan kelas atas.<ref>{{Cite news | url=https://timesofindia.indiatimes.com/business/india-business/oyo-forays-into-leisure-segment-with-palette-resorts/articleshow/65607782.cms | title=Oyo forays into leisure segment with Palette Resorts | work=[[The Times of India]] | date=30 August 2018}}</ref><ref>{{Cite news | url=https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/oyo-forays-into-upper-end-leisure-resorts-category-launches-palette-resorts/articleshow/65607265.cms | title=OYO forays into upper-end leisure resorts category; launches Palette Resorts | work=[[The Economic Times]] | date=30 August 2018}}</ref>
* Palette<ref>{{Cite news | url=https://timesofindia.indiatimes.com/business/india-business/oyo-forays-into-leisure-segment-with-palette-resorts/articleshow/65607782.cms | title=Oyo forays into leisure segment with Palette Resorts | work=[[The Times of India]] | date=30 August 2018}}</ref><ref>{{Cite news | url=https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/oyo-forays-into-upper-end-leisure-resorts-category-launches-palette-resorts/articleshow/65607265.cms | title=OYO forays into upper-end leisure resorts category; launches Palette Resorts | work=[[The Economic Times]] | date=30 August 2018}}</ref>
* '''Collection O''' adalah kategori terbaru di bawah portofolio hotel OYO yang memenuhi persyaratan untuk pelancong bisnis yang cerdas.<ref>{{Cite news | url=https://www.deccanchronicle.com/nation/current-affairs/130319/oyo-woos-biz-travellers-with-collection-o-ups-investment.html | title=OYO woos biz travellers with Collection O; ups investment | work=[[Deccan Chronicle]] | date=13 March 2019}}</ref><ref>{{Cite news | url=https://www.aninews.in/news/business/oyos-collection-o-hotels-reaches-milestone-175-buildings-in-3-months20190713124833/ | title=OYO's Collection O Hotels reaches milestone 175 buildings in 3 months | work=[[Asian News International]] | date=13 July 2019}}</ref>
* Collection O<ref>{{Cite news | url=https://www.deccanchronicle.com/nation/current-affairs/130319/oyo-woos-biz-travellers-with-collection-o-ups-investment.html | title=OYO woos biz travellers with Collection O; ups investment | work=[[Deccan Chronicle]] | date=13 March 2019}}</ref><ref>{{Cite news | url=https://www.aninews.in/news/business/oyos-collection-o-hotels-reaches-milestone-175-buildings-in-3-months20190713124833/ | title=OYO's Collection O Hotels reaches milestone 175 buildings in 3 months | work=[[Asian News International]] | date=13 July 2019}}</ref>
* '''OYO LIFE''', ditargetkan untuk kalangan milenial dan profesional muda yang mencari rumah yang dikelola penuh dengan persewaan jangka panjang, dengan harga terjangkau.<ref>{{Cite news | url=https://www.thenewsminute.com/article/why-oyo-life-betting-big-co-living-market-india-101514 | title=Why OYO Life is betting big on the co-living market in India | work=[[The News Minute]] | date=9 May 2019}}</ref><ref>{{Cite news | url=https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/oyo-looks-to-enter-student-housing-and-co-working-to-expand-co-living-segments/articleshow/69172676.cms | title=Oyo looks to enter student housing and co-working, to expand co-living segments | work=[[The Economic Times]] | date=6 May 2019}}</ref>
* OYO LIFE, penyewaan rumah yang dikelola penuh untuk jangka panjang.<ref>{{Cite news | url=https://www.thenewsminute.com/article/why-oyo-life-betting-big-co-living-market-india-101514 | title=Why OYO Life is betting big on the co-living market in India | work=[[The News Minute]] | date=9 May 2019}}</ref><ref>{{Cite news | url=https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/oyo-looks-to-enter-student-housing-and-co-working-to-expand-co-living-segments/articleshow/69172676.cms | title=Oyo looks to enter student housing and co-working, to expand co-living segments | work=[[The Economic Times]] | date=6 May 2019}}</ref>
== Referensi ==
== Referensi ==

Revisi per 9 Desember 2020 11.07

OYO
URLhttps://www.oyorooms.com
Tipeperusahaan bisnis, badan usaha dan Perusahaan rintisan
PembuatRitesh Agarwal
Service entry (en)2013
Lokasi kantor pusatGurgaon
NegaraIndia
Total omset2,400 Crores (2016)[1]
KeadaanOnline
Facebook: oyorooms Twitter: oyorooms Instagram: oyolife_jp

OYO Rooms, umumnya dikenal sebagai OYO, adalah jaringan layanan perhotelan dan hotel hemat di India [2]. Didirikan pada 2013 oleh Ritesh Agarwal dan sejak itu berkembang menjadi sekitar 8.500 hotel di kota-kota di India, Malaysia, Nepal, Tiongkok, dan Indonesia [3][4][5][6].

Produk dan layanan

OYO Rooms memiliki beberapa produk.

  • OYO Townhouse[7] yang dipromosikan sebagai hotel lingkungan berada di segmen menengah berupa akomodasi ekonomi premium.
  • OYO Home, yang diklaim OYO sebagai Sistem Manajemen Rumah perdesaan India[8][9]
  • OYO Vacation Homes
  • SilverKey, diluncurkan pada bulan April 2018, melayani kebutuhan perjalanan bisnis[10][11]
  • Palette[12][13]
  • Collection O[14][15]
  • OYO LIFE, penyewaan rumah yang dikelola penuh untuk jangka panjang.[16][17]

Referensi

  1. ^ "Oyo Financial". Business Standard. Diakses tanggal 28 February 2018. 
  2. ^ Dhar, M. (2016). Brand Shastra: Use the power of marketing to transform your life. Penguin Books Limited. hlm. pt129. ISBN 978-93-86057-21-1. Diakses tanggal January 27, 2018. 
  3. ^ "More room at the top". Fortune India. Diakses tanggal 2018-09-06. 
  4. ^ "At 21, He's the Mind Behind Multi-Million Dollar Start-Up OYO". Diakses tanggal 2015-08-25. 
  5. ^ "OYO Rooms Goes International; Launches In Malaysia". Diakses tanggal 2016-01-12. 
  6. ^ India, Press Trust of (2017-04-27). "OYO expands international presence with hotel launch in Nepal". Business Standard India. Diakses tanggal 2017-05-26. 
  7. ^ "Budget hotel chain OYO launches OYO Townhouse". The Economic Times. 24 January 2017. 
  8. ^ Bhattacharya, Ananya (21 September 2017). "In trying to be the Indian Airbnb, OYO may be turning too cumbersome". Quartz Media. 
  9. ^ "Unlocking Homes for Great Holiday Experiences". OYO Rooms. 15 September 2017. 
  10. ^ "OYO to scale up its SilverKey hotels portfolio to 19 cities across India". The Economic Times. 3 April 2019. 
  11. ^ "OYO plans big focus on serviced apartments for corporate clients". Business Standard. 18 April 2018. 
  12. ^ "Oyo forays into leisure segment with Palette Resorts". The Times of India. 30 August 2018. 
  13. ^ "OYO forays into upper-end leisure resorts category; launches Palette Resorts". The Economic Times. 30 August 2018. 
  14. ^ "OYO woos biz travellers with Collection O; ups investment". Deccan Chronicle. 13 March 2019. 
  15. ^ "OYO's Collection O Hotels reaches milestone 175 buildings in 3 months". Asian News International. 13 July 2019. 
  16. ^ "Why OYO Life is betting big on the co-living market in India". The News Minute. 9 May 2019. 
  17. ^ "Oyo looks to enter student housing and co-working, to expand co-living segments". The Economic Times. 6 May 2019.