Hermawan Kartajaya

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Hermawan Kartajaya
Hermawan Kartajaya.jpg
Informasi pribadi
Lahir18 November 1947 (umur 75)
Indonesia Surabaya, Jawa Timur, Indonesia

Hermawan Kartajaya (lahir 18 November 1947) adalah seorang pakar pemasaran berkewarganegaraan Indonesia.[1] Ia pernah menjabat sebagai Presiden World Marketing Association dan oleh The Chartered Institute of Marketing yang berkedudukan di Inggris ia dinobatkan sebagai 50 Gurus Who Have Shaped The Future of Marketing.[2]

Saat ini ia juga menjabat sebagai Chairman MarkPlus, Inc., perusahaan konsultan manajemen yang berbasis di Indonesia yang dirintisnya sejak tahun 1990.[3]

Kartajaya pernah mengenyam Pendidikan Tinggi di Teknik Elektro Institut Teknologi Sepuluh Nopember, namun harus keluar karena permasalahan ekonomi.[4] Pada tahun 2010, ITS Surabaya menganugerahkan Doctor Honoris Causa, pertama sepanjang sejarah, kepada Hermawan Kartajaya untuk pencapaian ilmu pemasaran dunia.

Kartajaya aktif menulis buku-buku seputar dunia pemasaran. Kartajaya merupakan orang Indonesia pertama yang memasuki ranah pemasaran internasional dengan model yang ia buat sendiri. Ia adalah seorang yang unik kombinasi dari orang yang memiliki pemikiran akan konsep bisnis yang strategis dalam bidang marketing dan seorang praktisi.[3]

Riwayat Pendidikan dan Karier[sunting | sunting sumber]

Buku[sunting | sunting sumber]

Hermawan Kartajaya telah menulis banyak buku, di antaranya adalah:[3]

Buku (Internasional)[sunting | sunting sumber]

  • Attended Electrical Engineering degree in Institut Teknologi Sepuluh Nopember, did not finish due to economical factors [1]
  • Bachelor of Economics (Marketing Management), Universitas Surabaya, Indonesia.[2]
  • Got a Master of Science degree at University of Strathclyde Graduate School of Business, Scotland 1995 [3]
  • Program on Case Method and Participant-Centered Learning (PCMPCL), Harvard Business School, Boston and Beijing
  • Honorary Doctorate Degree, Institut Teknologi Sepuluh Nopember Surabaya, Indonesia
  • Built MarkPlus, a marketing consultant based in Indonesia in 1990.
  • Invited to gave speech at American Marketing Association (AMA) Educators Conference [citation needed]
  • Selected as one of 50 Gurus Who Have Shaped The Future of Marketing [4]

Buku (Nasional)[sunting | sunting sumber]

  • Attracting Tourist, Traders & Investors, published by PT Gramedia Pustaka Utama, Jakarta, 2005.
  • 4G Marketing: A 90-Year Journey in Creating Everlasting Brands, published by MarkPlus&Co, Jakarta, 2005. This book is about the journey of HM Sampoerna of creating everlasting cigarette brands in Indonesia.
  • Aa Gym: A Spiritual Marketer, published by MarkPlus&Co, Jakarta, 2005.
  • Winning the Mom Market in Indonesia, published by MarkPlus&Co, Jakarta, 2005.
  • Marketing in Venus Playbook Volume I, II, III, published by MarkPlus&Co, Jakarta, 2005.
  • Marketing in Venus: The Garuda Indonesia Story, published by MarkPlus&Co, Jakarta, 2005.
  • Metrosexuals in Venus, published by MarkPlus&Co, Jakarta, 2004.
  • Marketing Yourself, published by MarkPlus&Co, Jakarta, 2004.
  • Berbisnis dengan Hati (Compassionate Marketing), with K.H. Abdullah Gymnastiar (Aa Gym), published by MarkPlus&Co, Jakarta, 2004.
  • Positioning Differentiation Brand, published by PT Gramedia Pustaka Utama, Jakarta, 2004.
  • On Becoming a Customer-Centric Company, published by PT Gramedia Pustaka Utama, Jakarta, 2004. This book is about the transformation of PT Pos Indonesia into a customer-centric company.
  • Hermawan Kartajaya on Positioning, published by Mizan Media Utama, Bandung, 2004.
  • Hermawan Kartajaya on Differentiation, published by Mizan Media Utama, Bandung, 2004.
  • Hermawan Kartajaya on Brand, published by Mizan Media Utama, Bandung, 2004.
  • Marketing in Venus, published by PT Gramedia Pustaka Media, Jakarta, 2003. This book is a bestseller in Indonesia.
  • Hermawan Kartajaya on Marketing, published by PT Gramedia Pustaka Utama, Jakarta, 2002.
  • MarkPlus on Strategy, published by PT Gramedia Pustaka Utama, Jakarta, 2002.
  • Marketing Plus 2000, published by PT Gramedia Pustaka Utama, Jakarta, 2001.
  • Bridging the Network Company, published by PT Gramedia Pustaka Utama, Jakarta, 1999.
  • Kiat Memenangkan Persaingan di Era Krisis (Winning in the Era of Crisis), published by PT Gramedia Pustaka Utama, Jakarta, 1998.
  • Siasat Bisnis: Menang dan Bertahan pada Abad Asia Pasifik (Business Strategy: Winning and Sustaining in Asia Pacific), published by PT Gramedia Pustaka Utama in cooperation with Majalah Berita Mingguan Gatra, Jakarta, 1997.
  • Seri 36 Kasus Pemasaran Asli Indonesia: Rangkaian Strategi, Siasat, dan Taktik Jitu (Series of 36 Indonesia Business Cases: Strategy and Tactic), with Dyah Hasto Palupi, published by PT Elex Media Komputindo, Jakarta. This series consist of 2 books.
  • Marketing Plus Series, published by Pustaka Sinar Harapan, Jakarta. This series consists of 5 books. (On Becoming a Customer-centric Company, Marketing in Venus, Hermawan on Marketing, Rethinking Marketing, and Sustainable Marketing Enterprise in Asia)

Jurnal[sunting | sunting sumber]

  • Guest Editor, with Philip Kotler (Kellogg School of Management) and Karthik Siva (Global Brand Forum), Nanyang Business Review, Special Global Brand Forum edition 2004.
  • Guest Editor, with Philip Kotler (Kellogg School of Management), Nanyang Business Review, Vol. 2 No. 1, January-June 2003.
  • Only the Sustainable Succeed: Lessons from Asian Survivors, Nanyang Business Review, Vol. 1 No. 1 January-June 2002, with Philip Kotler (Kellogg School of Management).
  • Consumer Behavior in the Economic Crisis and Its Implication for Marketing Strategy, Kelola Gadjah Mada University Business Review, No.18/VII/1998.
  • Marketing Audit: Based on Strategic Marketing Plus 2000, Kelola Gadjah Mada University Business Review, No.9/IV/1995.

Referensi[sunting | sunting sumber]

  1. ^ a b c http://www.bukabuku.com/authorscorner/detail/110/hermawan-kartajaya.html
  2. ^ a b "Salinan arsip". Diarsipkan dari versi asli tanggal 2011-02-18. Diakses tanggal 2010-04-20. 
  3. ^ a b c http://hermawan.typepad.com/about.html
  4. ^ "Bukabuku.com - Pojok Pengarang". www.bukabuku.com. Diakses tanggal 2020-02-20. 
  5. ^ "Salinan arsip". Diarsipkan dari versi asli tanggal 2022-07-14. Diakses tanggal 2010-04-20. 

Pranala luar[sunting | sunting sumber]