Iklan alkohol

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Iklan alkohol adalah promosi minuman beralkohol oleh produsen alkohol melalui berbagai media. Seiring dengan iklan tembakau, itu adalah salah satu bentuk yang paling sangat-diatur dalam pemasaran. Beberapa atau semua bentuk iklan alkohol dilarang di beberapa negara.

Penelitian ilmiah, lembaga kesehatan dan universitas telah, selama puluhan tahun, telah mampu menunjukkan hubungan antara iklan minuman alkohol dan konsumsi alkohol; Namun, belum terbukti bahwa iklan alkohol menyebabkan konsumsi yang lebih tinggi daripada hanya mencerminkan permintaan publik yang lebih besar. Banyak komentator menyatakan bahwa kampanye alkohol efektif hanya meningkatkan pangsa pasar produsen dan juga loyalitas merek.

Bacaan lebih lanjut[sunting | sunting sumber]

  • Two articles among many are Effects of Alcohol Advertising Exposure on Drinking Among Youth, Snyder et al., Arch Pediatr Adolesc Med/ Vol 160, Jan 2006 pg. 18-24 and Exposure to Television Ads and Subsequent Adolescent Alcohol Use, Stacy et al., American Journal of Health Behavior, Nov-Dec 2004, pg. 498-509. To view the literature go to pubmed.gov and search for alcohol advertising and adolescent behavior or some iteration of this. These articles and related studies are reviewed in J.P. Nelson, "What is Learned from Longitudinal Studies of Advertising and Youth Drinking and Smoking?" International Journal of Environmental Research and Public Health, 7(3), March 2010, pp. 870–926. Open Access: http://www.mdpi.com/1660-4601/7/3/870; and J.P. Nelson, "Alcohol Marketing, Adolescent Drinking, and Publication Bias in Longitudinal Studies: A Critical Survey using Meta-Analysis," Journal of Economic Surveys, 25(2), April 2011, pp. 191–232.
  • 27 July 2005. "Drinks adverts told 'no sexy men'" at BBC News. Accessed 27 July 2005.
  • Federal Trade Commission. Alcohol Marketing and Advertising: A Report to Congress. Washington, DC: Federal Trade Commission, 2003.
  • Fisher, Joseph C. Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey. Westport, CT: Greenwood Press, 1993, p. 150.
  • Frankena, M., Cohen, M., Daniel, T., Ehrlich, L., Greenspun, N., and Kelman, D. Alcohol Advertising, Consumption and Abuse. In: Federal Trade Commission. Recommendations of the Staff of the Federal Trade Commission: Omnibus Petition for Regulation of Unfair and Deceptive Alcoholic Beverage Marketing Practices, Docket No. 209-46. Washington, DC: Federal Trade Commission, 1985.
  • Sanders, James. Alcohol Advertisements Do Not Encourage Alcohol Abuse Among Teens. In: Wekesser, Carol (ed.) Alcoholism. San Diego, CA: Greenhaven Press, 1994. Pp. 132–135, p. 133.

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